Gilligan, Colin. <br/><br/>
Strategic marketing planning [2nd ed.] 
Colin Gilligan and Richard M.S. Wilson. 
 - Amsterdam ;  London :  Butterworth-Heinemann,  2003. 
 - xii, 625 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750622466 
<br/><br/><label>LCCN: </label>2003-45188 
<br/><br/><label>Nat. Bib. No.: </label>GB A4-12289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .G49 2003 
<br/><br/><label>Dewey Class. No.: </label>658.802