TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management [11th ed.]
SN  - 8120320832
AV  - HF 5415.13 .K67 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education International
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -