TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Wong,Kenneth
AU  - Perreault,William D.
AU  - McCarthy,E Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0070887292
AV  - HF 5415.13 .M369 2002
U1  - 658.8 20
PY  - 2002///
CY  - Toronto
PB  - Mc Graw-hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references  and indexes
ER  -