Parasuraman, A. <br/><br/>
Marketing research / 
A. Parasuraman, Dhruv Grewal, R. Krishnan. 
 - Boston :  Houghton Mifflin,  c2004. 
 - xxi, 643 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618000623 
<br/><br/><label>LCCN: </label>2001131541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / .P37 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/3