Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer value and profitability / 
Roger J. Best. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson-Prentice Hall,  2005. 
 - xxii, 506 p. ;  24 cm. 
<br/><br/> Previous ed. 2004.  "International edition". 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131293729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13   / .B47 2005