TY  - BOOK
AU  - 
TI  - Relationship marketing and customer relationship management / 
SN  - 9780702177392
AV  - HF 5415.5 .R44 2008.
PY  - 2008///
CY  - South Africa : 
PB  - Juta and co. Ltd., 
KW  - Customer relationship
N1  - Includes bibliographical references and index
ER  -