Relationship marketing and customer relationship management /  
Edited by Annekie Brink, Adele Berndt 
 - South Africa :   Juta and co. Ltd.,   c2008. 
 - iv, 216p. :   Ill.,  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780702177392 
<br/><br/><label>Subjects--Topical Terms: </label>--Customer relationship
<br/><br/><label>LC Class. No.: </label>HF 5415.5  / .R44 2008.