TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Cases marketing management / 
SN  - 0070489475
AV  - HF 5415.13 .G84
U1  - 658.8 19
PY  - 1988///
CY  - New York, London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -