Guiltinan, Joseph P. <br/><br/>
Cases marketing management /  
Joseph P. Guiltinan, Gordon W. Paul 
 - New York ;  London :  McGraw-Hill,  c1988 
 - xvi, 427 p. :  ill. ;  25 cm 
 - McGraw-Hill series in marketing .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0070489475 
<br/><br/><label>LCCN: </label>87-23186 
<br/><br/><label>Nat. Bib. No.: </label>GB-8861927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .G84 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8