TY  - BOOK
AU  - Wind,Yoram
TI  - Product policy: concepts, methods, and strategy 
T2  - Addison-Wesley marketing series
SN  - 0201083434 :
AV  - HF 5415.15 .W56
U1  - 658.5 19
PY  - 1982///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Product management
KW  - New products
N1  - Includes index; Bibliography: p. [623]-648
ER  -