Wind, Yoram. <br/><br/>
Product policy :  concepts, methods, and strategy / 
Yoram J. Wind. 
 - Reading, Mass. :  Addison-Wesley Pub. Co.,  c1982. 
 - 666 p. :  ill. ;  24 cm. 
 - Addison-Wesley marketing series .
 - Addison-Wesley series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [623]-648. 
<br/><br/><label>ISBN: </label>0201083434 :  $21.95 (est.) 
<br/><br/><label>LCCN: </label>80020004  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products.
<br/><br/><label>LC Class. No.: </label>HF 5415.15  / .W56 
<br/><br/><label>Dewey Class. No.: </label>658.5