Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - 12th edition  
 - Upper Saddle River, N.J. ;  Prentice Hall,  2005. 
 - xxxix, 729 p., [45] pages :  illustrations  
<br/><br/> Previous ed. by Philip Kotler only.  Accompanied by: Instructor's manual / Ronald N. Borrieci and Test item file / John R. Brooks Jr. [and] Ronald N. Borrieci 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131457578 0131457683 (Instructor's manual) 0131457665 (Test item file) 
<br/><br/><label>Nat. Bib. No.: </label>GBA529842  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .K67 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8