TY  - BOOK
AU  - Bradley,Frank
TI  - Strategic marketing: in the customer driven organization 
SN  - 0470849851 (alk. paper)
AV  - HF 5415.15 .B66 2003
U1  - 658.8 21
PY  - 2003///
CY  - Chicester, West Sussex, England, Hoboken, NJ
PB  - J. Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/wiley045/2003041121.html
UR  - http://www.loc.gov/catdir/description/wiley039/2003041121.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2003041121.html
ER  -