Bradley, Frank,  1942- <br/><br/>
Strategic marketing :  in the customer driven organization / 
Frank Bradley. 
 - Chicester, West Sussex, England ;  Hoboken, NJ :  J. Wiley,  c2003. 
 - xv, 287 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470849851 (alk. paper) 
<br/><br/><label>LCCN: </label>2003041121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.15  / .B66 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8