Webber, Harry, 1944-

Divide and conquer : target your customers through market segmentation / Harry Webber. - New York : Wiley, c1998. - viii, 232 p. ; 24 cm.

Includes index.

0471176338 (cloth : alk. paper)

98019880


Market segmentation--United States.

HF 5415.127 / .W4 1998

658.8/02