McCarthy, E. Jerome <br/><br/>
Basic marketing :  a global-managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 12th Canadian edition ed. 
 - TOronto :  McGraw-Hill Ryerson,   c2007. 
 - xxv, 630p. :  col. ill. ;  27 cm. 
 - Irwin series in marketing .
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780070974258 
<br/><br/><label>LCCN: </label>92031792 //r93 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--United States<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .B37 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8