Kurtz, David L. <br/><br/>
Principles of marketing / 
David L. Kurtz, Louis E. Boone. 
 - 12th edition. 
 - Mason, Ohio :  Thomson South-Western,  c2006. 
 - lii, 656 p. :  ill.  28 cm. 
<br/><br/> Previous ed.: 2003.  "International student ed." - on cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324323794 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415   / .K87 2006