TY  - BOOK
AU  - Keiningham,Timothy L.
TI  - Loyalty myths: hyped strategies that will put you out of business-- and proven tactics that really work 
SN  - 0471743151 (cloth)
AV  - HF 5415.525 .L695 2006
U1  - 658.8/343 22
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Customer loyalty
N1  - Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty
UR  - http://www.loc.gov/catdir/enhancements/fy0621/2005006850-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0621/2005006850-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0621/2005006850-t.html
ER  -