Loyalty myths :  hyped strategies that will put you out of business-- and proven tactics that really work / 
Timothy L. Keiningham [et al.]. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2006. 
 - xvii, 254 p. :  ill. ;  24 cm. 
<br/><br/>Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty. 
<br/><br/><label>ISBN: </label>0471743151 (cloth) 
<br/><br/><label>LCCN: </label>2005006850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>HF 5415.525  / .L695 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/343