Spooncer, Frank.

Behavioural studies for marketing and business / Frank Spooncer - London : Hutchinson, 1989 - xvii, 239 p. : ill. ; 25 cm - Hutchinson business & marketing series .

0091729734

GB-8868631


Consumers--Psychology
Marketing--Psychological aspects

HF 5415 / .S6 1989

658.8/001/9