TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Apéria,Tony
AU  - Georgson,Mats
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780132664318
AV  - HD 69.B7 .B7K46 2013
U1  - 658.8/27 22
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003326.html
ER  -