Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller 
 - Boston  Pearson  2013 
 - xxviii, 562 pages :  ilustrations. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132664318 
<br/><br/><label>LCCN: </label>2008003326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD 69.B7  / .B7K46 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/27