TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 9780070385658
AV  - HF 5415 .M374 2012
U1  - 658.8 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -