Pride, William M.,  1942- <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - 8th ed. 
 - Boston :  Houghton Mifflin,  c1993. 
 - 1 v. (various pagings) :  col. ill., col. maps ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395629659 (student book) 0395638852 (examination copy) 
<br/><br/><label>LCCN: </label>92072396  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .P658 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8