TY  - BOOK
AU  - Nelson,Carol
TI  - Women's market handbook: understanding and reaching today's most powerful consumer group 
SN  - 0810391392 (alk. paper) :
AV  - HF 5415 .N349 1994
U1  - 658.8/348 20
PY  - 1994///
CY  - Detroit
PB  - Gale Research
KW  - Marketing
KW  - Advertising
KW  - Women consumers
N1  - Gale professional library"--Spine; Includes bibliographical references (p. [353]-355) and index
ER  -