Nelson, Carol,  1953- <br/><br/>
Women's market handbook :  understanding and reaching today's most powerful consumer group / 
Carol Nelson ; guest foreword by Frances Lear. 
 - Detroit :  Gale Research,  c1994. 
 - xvi, 366 p. :  ill. ;  25 cm. 
<br/><br/> Gale professional library"--Spine. 
<br/><br/>Includes bibliographical references (p. [353]-355) and index. 
<br/><br/><label>ISBN: </label>0810391392 (alk. paper) :  $64.95 
<br/><br/><label>LCCN: </label>93030264  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Women consumers.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .N349 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/348