TY  - BOOK
AU  - McCarthy, E. Jerome.
AU  - McCarthy,E.Jerome
AU  - Grashof,John F.
AU  - Brogowicz,Andrew A.
TI  - Readings in basic marketing
SN  - 0256025355 (pbk.)
AV  - HF 5415 .R4 1981
U1  - 658.8 19
PY  - 1981///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
ER  -