Malhotra, Naresh K. <br/><br/>
Basic marketing research :  a decision-making approach / 
Naresh K. Malhotra. 
 - 3rd edition 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2009. 
 - xxvi, 645 pages ;  illustrations  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136037903 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2008025797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / .M29 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/3