Brand, Gordon T.

The industrial buying decision: implications for the sales approach in industrial marketing, by Gordon T. Brand. - London, Associated Business Programmes; Distributed by Cassell, 1972. - 134 pages. illustrations. 25 cm.

Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.

Bibliography: p. [127]-128.

0304290785

73165868

B73-04178


Industrial procurement.
Marketing--Management.

HD 52.5 / .B7 1972

658.7/2