The global public relations handbook : theory, research, and practice /
edited by Krishnamurthy Sriramesh, Dejan Verčič.
- Mahwah, N.J. : Lawrence Erlbaum, 2003.
- xxxvi, 564 pages : illustrations ; 26 cm.
- LEA's communication series .
Includes bibliographical references and indexes.
0805839224
2003048349
Public relations--Cross-cultural studies--Handbooks, manuals, etc. Intercultural communication--Handbooks, manuals, etc.