The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Verčič. - Mahwah, N.J. : Lawrence Erlbaum, 2003. - xxxvi, 564 pages : illustrations ; 26 cm. - LEA's communication series .

Includes bibliographical references and indexes.

0805839224

2003048349


Public relations--Cross-cultural studies--Handbooks, manuals, etc.
Intercultural communication--Handbooks, manuals, etc.

GN 1221 / .G57 2003

659.2