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Emotion and reason in consumer behavior / Arjun Chaudhuri.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.Description: xv, 165 p. : ill. ; 23 cmISBN: - 075067976X (alk. paper)
- 9780750679763 (alk. paper)
- 658.8/342Â 22
- HF5415.32Â .C45 2006
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Short Loan | Annex Campus Library Ground Floor | HF 5415.32 .C45 2005 (Browse shelf(Opens below)) | Available | 20077532 |
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| HF 5415.15 .M27 2007 Product and brand Management/ | HF 5415.2 .C49 2014 Basic marketing research : customer insights and managerial action / | HF 5415.3 .E93 2006 Consumer behaviour / | HF 5415.32 .C45 2005 Emotion and reason in consumer behavior / | HF 5415.32 H29 2013 Consumer behavior : | HF 5415.32 .S64 2005 Consumer behaviour : | HF 5415.33 B59 2008 Consumer behaviour / |
Includes bibliographical references and index.
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