Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.

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TextSeries: McGraw-Hill series in marketingPublication details: New York ; McGraw Hill, c1996.Description: xx, 700 pages : ilustrationsISBN:

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Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HD 9980.5 .Z45 1996 (Browse shelf(Opens below))	Available	20012445

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Includes bibliographical references and index.

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