Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2008Edition: 6th edDescription: xx, 346 pages : ill. (some col.)ISBN: - 0071263918
- 9780071263917
- 658.8/02Â 21
- HF 5415.13Â .W249 2003
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415.13 .W249 2008 (Browse shelf(Opens below)) | Available | 20094289 |
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| HF 5415.13 .P3242 Principles services marketing / | HF 5415.13 .R4 1981 Readings in basic marketing / | HF 5415.13 .T48 2008 Principles of marketing : a skill-bulding approach/ | HF 5415.13 .W249 2008 Marketing strategy : a decision-focused approach / | HF 5415.135 | .C72 2009 Strategic marketing / | HF 5415.135 | .C72 2009 Strategic marketing / | HF 5415.135 | .K47 1987 Strategic marketing problems : cases and comments [4th ed.] |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
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