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Strategic management / Frank T. Rothaermel.

By: Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, 2021Edition: Fifth editionDescription: xxvii, 544 pages.; ill, [some col.]Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Additional physical formats: Print version:: Strategic managementDDC classification:
  • 658.4/012 23
LOC classification:
  • HD 30.28 .R6646 2021
Summary: "Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Barcode
Loan Annex Campus Library Ground Floor HD 30.28 .R6646 2021 (Browse shelf(Opens below)) Available 301986

Includes bibliographical references and index.

"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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Copyright @ The Margaret Thatcher Library August 2023
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