Record label marketing / Thomas W. Hutchison, Amy Macy, Paul Allen.
Material type:
TextPublication details: Burlington, MA : Focal Press, c2006.Description: xvi, 410 p. : ill. (some col.), maps, facsims. ; 25 cmISBN: - 0240807871,9780240807874
- 780.68/8Â 22
- ML 3790Â .H985 2006
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Annex Campus Library First Floor | ML 3790 .H985 2006 (Browse shelf(Opens below)) | Available | 20081587 | |
| Loan | Annex Campus Library First Floor | ML 3790 .H985 2006 (Browse shelf(Opens below)) | Available | 20081588 |
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| LC 6197 .P38 2008 Passchendaele : Paul Gross | LC 6251 .T8 2007 Studying at a distance : a guide for students / | ML 87 .R625 2008 Jazz idiom : | ML 3790 .H985 2006 Record label marketing / | ML 3790 .H985 2006 Record label marketing / | MT 90 .M23 2003 The enjoyment of music : an introduction to perceptive listening / | N 2941 .M313 1983 Treasures of the Vatican collections / |
Includes bibliographical references and index.
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
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