Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald

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TextPublication details: Aldershot : Wildwood House, 1989Description: 182 pages : illustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415 .C57 1986 (Browse shelf(Opens below))	Available	20079450

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Previous	HF 5415.C36 1997 Cases in marketing /	HF 5415.C36 1997 Cases in marketing /	HF 5415 .C52254 2004 Key marketing skills : strategies, tools, and techniques for marketing success /	HF 5415 .C57 1986 Strategy : a guide to marketing for senior executives /	HF 5415 .D92 2006 Business marketing. :	HF 5415 .E43 2004 Marketing the core /	HF 5415 .E65 1994 Promotional strategy :	Next

Includes index

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