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The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2003.Description: x, 304 pages : illustrations ; 25 cmISBN:
  • 1578518520 (alk. paper)
Subject(s): DDC classification:
  • 658.4/063 21
LOC classification:
  • HD 53 .C493 2003
Online resources:
Contents:
How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.
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Includes bibliographical references and index.

How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.

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