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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

By: Contributor(s): Material type: TextTextSeries: Jossey-Bass nonprofit and public management seriesPublication details: San Francisco, Calif. : Jossey-Bass Publishers, c1998.Description: xxviii, 395 p. : ill. ; 24 cmISBN:
  • 0787909122 (acidfree paper)
Subject(s): DDC classification:
  • 069 21
LOC classification:
  • AM5 .K68 1998
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor AM 5 .K68 1998 (Browse shelf(Opens below)) Available 20139438
Loan Margaret Thatcher Library First Floor AM 5 .K68 1998 (Browse shelf(Opens below)) Available 20139437
Loan Margaret Thatcher Library First Floor AM 5 .K68 1998 (Browse shelf(Opens below)) Available 20139435
Loan Margaret Thatcher Library First Floor AM 5 .K68 1998 (Browse shelf(Opens below)) Available 20147312
Loan Margaret Thatcher Library First Floor AM 5 .K68 1998 (Browse shelf(Opens below)) Available 20139436

Includes bibliographical references (p. 369-378) and index.

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