A short-cut to marketing the library / Zuzana Helinsky.
Material type:
TextSeries: Chandos information professional seriesPublisher: Oxford, England : Chandos Publishing, 2008Description: 98 pages : illustrationsContent type: - text
- computer
- online resource
- 9781843344254
- 109Â 23
- Z 716.3Â .H45 2008
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library Second Floor | Z 716.3 .H45 2008 (Browse shelf(Opens below)) | Available | 4004539 | |
| Loan | Margaret Thatcher Library Second Floor | Z 716.3 .H45 2008 (Browse shelf(Opens below)) | Available | 20102802 |
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| Z 716.3 .H27 1990 Infopromotion : publicity and marketing ideas for the information profession / | Z 716.3 .H3 1982 Public relations for librarians / | Z 716.3 .H45 2008 A short-cut to marketing the library / | Z 716.3 .H45 2008 A short-cut to marketing the library / | Z 716.3 .K52 1987 Marketing and public relations for libraries / | Z 716.3 .K52 1987 Marketing and public relations for libraries / | Z 716.3 .M293 1981 Marketing library services : papers read at the one-day conference of the London and Home Counties Branch of the Library Association held at Holborn Library, 7th May 1980 under the chairmanship of Mark Lunt / |
Includes bibliographical references and index.
1. Introduction -- 2. Why is marketing so important? -- 3. Marketing tools -- 4. Marketing in practice -- 5. Who else can help us? Publishers' marketing suggestions -- 6. Conclusion.
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniquesEasy to follow marketing tips geared to libraries and their offerings and working practicesEncouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed.
Online resource; title from PDF title page (ebrary, viewed February 6, 2014).
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