Marketing research : an applied orientation / Naresh K. Malhotra.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1993.Description: xxxv, 857 pages. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF5415.2 .M29 1993 (Browse shelf(Opens below))	Available	00000634

Includes bibliographical references (p. 826-832) and indexes.

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