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Methods in behavioral research / Paul C. Cozby.

By: Material type: TextTextPublication details: New York, NY : McGraw-Hill Higher Education, c2007.Edition: 9th edDescription: xii, 321 pages illustrationsISBN:
  • 97815934084
Subject(s): DDC classification:
  • 150.72 22
LOC classification:
  • BF 76.5 .C67 1992
Online resources:
Contents:
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
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Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.

Includes bibliographical references (p. 386-396) and index.

Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.

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