Twitter marketing for dummies / by Kyle Lacy.
Material type:
- 9780470930571 (pbk.)
- 0470930578 (pbk.)
- 658.872 22
- HF5415.1265 .L33 2011
Includes index.
Introduction -- The future of Twitter in business -- Building and implementing your Twitter marketing road map -- Devising online strategies for Twitter marketing domination -- Implementing Twitter strategies for offline marketing domination -- The part of tens.
Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.
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