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Website visibility : the theory and practice of improving rankings / Melius Weideman.

By: Material type: TextTextSeries: Chandos internet seriesPublication details: Oxford : Chandos Pub., 2009.Description: xxi, 222 pages : illustrations ; 24 cmISBN:
  • 9781843344735 (pbk.)
Subject(s): Additional physical formats: Online version:: Website visibility.DDC classification:
  • 006.7 22
LOC classification:
  • QA 76.76 .W34 2009
Other classification:
  • 24,1
  • 54.65
  • ST 252
Online resources:
Contents:
The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO -- Elements of website visibility and research. Models; Model result comparison -- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories -- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines -- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two -- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt -- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends.
Summary: A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library Second Floor QA 76.76 .W34 2009 (Browse shelf(Opens below)) Available 20102746
Loan Margaret Thatcher Library Second Floor QA 76.76 .W34 2009 (Browse shelf(Opens below)) Available 20102747

Includes bibliographical references (p. 207-218) and index.

The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO -- Elements of website visibility and research. Models; Model result comparison -- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories -- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines -- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two -- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt -- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends.

A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

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Copyright @ The Margaret Thatcher Library August 2023
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