Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Excel Books, c2009.Edition: 1st edDescription: vii, 365 p. : ill. ; 24 cmISBN:

9788174467201

Subject(s):

DDC classification:

338.10954 22

LOC classification:

HD 9016.I42 M278 2009

Summary: Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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Includes statistical tables.

Includes bibliographical references.

Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.