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Below-the-line promotion / John Wilmshurst.

By:

Wilmshurst, John

Contributor(s):

Chartered Institute of Marketing

Material type: Text

Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993.Description: ix, 399 pages. : ill. ; 24 cmISBN:

0750605480

Subject(s):

DDC classification:

658.8/2 20

LOC classification:

HF 5438.5 .W55 1993

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"Published on behalf of the Chartered Institute of Marketing"

Includes bibliographical references and index.

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