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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2001.Edition: 6th edDescription: xx, 876 p. : ill. (some col.), maps ; 26 cmISBN:
  • 0072315571
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF 5415.13 .P387 2001
Online resources:
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Includes bibliographical references (p. 851-858) and indexes.

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