Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublication details: New York : McGraw-Hill, 2013.Edition: 10th edDescription: xviii, 653 p. : ill. ; 26 cmISBN: - 9780071326230 (pbk.) :
- 0071326235 (pbk.) :
- 658.802Â 23
- HF 5415.135Â .C72 2013
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Short Loan | Annex Campus Library Ground Floor | HF 5415.135 .C72 2013 (Browse shelf(Opens below)) | Available | 20077880 |
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| HF 5415.13 .A23 2010 Strategic market management : global perspectives / | HF 5415.13 .J44 1998 Public relations / | HF 5415.13 .M3586 2017 Marketing strategy : Text and Cases / | HF 5415.135 .C72 2013 Strategic marketing / | HF 5415.135 .D78 2008 Strategic marketing: planning and control/ | HF 5415.135 .P76 2008 Strategic marketing : | HF 5415.15 .M27 2007 Product and brand Management/ |
Previous ed.: 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
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