Essentials of marketing : a marketing strategy planning approach [12th ed.] / William D. Perreault, Jr., E. Jerome McCarthy.

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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2010.Edition: 12th edDescription: xxxix, 691 p. ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

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