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Business research methods / William G. Zikmund.

By: Material type: TextTextPublication details: Mason, OH : Thomson/South-Western, c2003Edition: 7th edDescription: xix, 748 p. : ill. (some col.) ; 27 cmISBN:
  • 0030258170
  • 0030350840
Subject(s): DDC classification:
  • 658.4/03/072 21
LOC classification:
  • HD30.4 .Z54 2003
Online resources:
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Includes bibliographical references and index.

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