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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. ; London : Pearson Prentice-Hall, c2006.Edition: 4th edDescription: xxiv, 932 pages : ill ; 26 cmISBN:
  • 0131193783
  • 0131958674 (Instructor's manual)
Subject(s): LOC classification:
  • TX 911.3 .M3K68 2006
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"Pearson International edition."

Accompanied by: Instructor's manual with case guide / David Grulich.

Includes bibliographical references.

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